Brand Partnerships & Consulting
The Bourbon Market is Changing—Let’s Make Sure Your Brand Keeps Up
Women are the fastest-growing demographic of bourbon drinkers. People of color—especially African American consumers—are driving over 22% growth in the industry. If your brand isn’t actively reaching these expanding audiences, you’re leaving sales on the table.
That’s where I come in.
I’m Christy Pruitt-Haynes—a Bourbon Expert, Executive Bourbon Steward, and Brand Consultant who helps distilleries, liquor stores, and distributors connect with new consumers through innovative, inclusive strategies.
How I Help Whiskey Brands Succeed
Grow Sales – Develop targeted marketing and retail strategies to increase demand.
Consumer Engagement & Education – Create immersive tastings and events that build brand loyalty.
Brand Awareness & Storytelling – Leverage influencer marketing and media partnerships to amplify your reach.
Trade & Retail Partnerships – Strengthen your presence in liquor stores, restaurants, and distributor networks.
Brand Collaboration Opportunities
Whiskey Tastings & Events
Elevate your brand through immersive live and virtual experiences.
Influencer Partnerships
Gain exposure to 15,000+ engaged whiskey lovers across TikTok & Instagram.
Marketing & Experience Consulting
Let’s gain and retain consumers to your brand.
Let’s Take Your Brand to the Next Level
The whiskey world is evolving—let’s make sure your brand stays ahead.
@thesipandsmokeexperience
Join The Sip & Smoke Community on TikTok for all things whiskey, cigars, and unforgettable pairings. From expert tastings to behind-the-scenes brand spotlights, we’re bringing together a community that appreciates the craft. Follow along, engage, and raise a glass with us!
What others have said about their experience with Christy:
As someone with years of bartending experience and a self-proclaimed whiskey connoisseur, I throughly enjoyed learning new things about whiskey and bourbon and ways to experience / appreciate each.
— Nattaly P.
I throughly enjoyed my first Sip and Smoke Experience with Christy, As a bourbon lover, I enjoyed learning about the nuances of bourbon making. I now know what mash bill I favor and can now ask for what I want.
— Akilah K.
Attending a bourbon tasting with Christy was a wonderful and informative experience. Christy expertly guided us through four different bourbons and whiskeys, each one leaving our taste buds captivated.
